Head of Marketing, Global

About the role

Reaktor is a technology‑focused consultancy that creates custom digital products for a wide range of industries worldwide. We are looking for a Head of Marketing to lead our global Marketing and Communications team, shaping strategy at the intersection of marketing and technology and driving growth across multiple sectors and audiences.

Key responsibilities

• Develop and execute an integrated marketing strategy covering brand, talent, and sales marketing.
• Collaborate with business units and dedicated Marketing Partners to create sector‑specific plans that support growth targets, raise awareness and boost inbound demand.
• Partner with the People & Culture team to build talent marketing and employee branding initiatives.
• Increase brand awareness in target markets, strengthen brand affinity and ensure consistent messaging across campaigns and touchpoints.
• Lead the global Marketing and Communications team, fostering overall success.
• Track, analyse and optimise KPIs to improve campaign effectiveness.
• Monitor market trends and client insights to sharpen competitive advantage.

Required profile

• Strategic thinker with a strong background in B2B marketing, preferably within professional services.
• Proactive, self‑starter attitude with excellent collaboration skills in English (Finnish, Swedish or Dutch a plus).
• Demonstrated experience using modern marketing playbooks and AI tools.
• Ability to design innovative strategies that align with business goals.
• Structured planning and budget management with an ROI‑driven mindset.
• Proven leadership experience, able to inspire and guide teams.
• Fluent English communication skills.