Field Brand Manager, HIV

About the role

GSK is looking for a Field Brand Manager to drive its HIV portfolio in Finland on a fixed-term contract until mid-November 2027. The role is field-focused, with about 60% of time spent on customer-facing activities (visits, meetings, events) and 40% on office-based brand planning, analytics and cross-functional coordination. It is based in Helsinki or the Capital Region, with regular travel within Finland.

Key responsibilities

• Act as the HIV Brand Champion in Finland, keeping close knowledge of the brand, competitors and the local care landscape.
• Plan and deliver engagement with healthcare professionals and key stakeholders in line with company, ethical and legal standards.
• Develop and own the Finnish HIV Brand Operational Plan, aligned with global and area strategy and local requirements.
• Adapt campaigns and materials, including digital content, for the Finnish market and monitor performance against agreed KPIs.
• Analyse market data, performance and competitive intelligence to identify opportunities, risks and actions.
• Coordinate cross-functional stakeholders and priority projects, balancing strategic planning with hands-on delivery.

Required profile

• Bachelor's degree or higher in Business, Marketing, Life Sciences or another relevant field.
• Relevant experience in pharmaceutical marketing, pharmaceutical field work or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Fluent Finnish and English, and a valid driving licence with willingness to travel regularly within Finland.
• Preferred: experience in HIV, specialty care or rare diseases, brand management or pharmaceutical marketing, knowledge of the Finnish HIV care landscape, and experience in forecasting, market analysis or financial analysis.

Required skills

• Account management, brand management and stakeholder engagement
• Market analysis and analytical capability using KPIs
• Project delivery, teamwork and commitment to ethical, legal and compliance standards

What we offer

• Annual gross base salary range of EUR 65,100 to EUR 108,500 for new hires, depending on skills, experience and education.
• Possible annual bonus and eligibility for a share-based long-term incentive programme depending on the level of the role.

Applications close on 13 November 2026; candidates should use the cover letter of the online application to describe how they meet the competencies.