Business Development Manager – Defence (Nordics)

About the role

HP is expanding its Defence business across Europe and seeks an experienced Business Development Manager to lead the end‑to‑end go‑to‑market strategy for the Nordic region. This strategic, customer‑facing position will grow HP’s presence with national Ministries of Defence, prime contractors, and emerging defence technology start‑ups.

Key responsibilities

• Own and grow the Defence business across the Nordics in partnership with account teams.
• Develop and own a multi‑year strategic plan with clear revenue targets.
• Map the Nordic defence ecosystem – customers, primes, start‑ups, programmes and decision‑makers – and create an actionable coverage model.
• Identify, qualify and progress major opportunities from early engagement to close.
• Build and maintain a strong pipeline, providing regular, accurate reporting.
• Represent HP at defence events, industry associations and forums to build influence.
• Align internal sales, channel, marketing and business‑unit teams around defence opportunities.
• Monitor customer priorities such as sovereignty, capability requirements and key programmes, feeding insights back into strategy.

Required profile

• Significant business development or sales experience in the defence sector, preferably in the Nordics.
• Strong existing network within the Nordic defence community (Ministries of Defence, armed forces, prime contractors, start‑ups).
• Proven track record of opening new accounts and closing complex, high‑value deals.
• Deep understanding of defence procurement processes, programme cycles and related considerations.
• Ability to think strategically, build multi‑year plans and execute hands‑on in the field.

Required skills

What we offer

• Opportunity to shape HP’s defence strategy across a key European region.
• Access to HP’s global portfolio and resources.
• Collaborative environment with cross‑functional teams.