Senior Performance Marketing Manager

About the role

As a Senior Performance Marketing Manager you will lead the launch, growth and optimisation of paid digital marketing activities in Finland. You will own campaign budgets, analyse results and scale customer acquisition across multiple channels.

Key responsibilities

• Create, manage and optimise paid digital campaigns on Google, Meta, TikTok, YouTube and Display networks.
• Own campaign budgets and continuously improve performance against key business KPIs.
• Analyse campaign data and translate insights into actionable improvements.
• Plan and execute tests on audiences, creatives, channels and setups to uncover growth opportunities.
• Explore and launch new performance‑marketing channels and support tracking, measurement and reporting.
• Coordinate with internal teams, external agencies and partners to deliver campaigns.
• Monitor the Finnish market, competitors and digital‑marketing trends.

Required profile

• 5+ years of performance‑marketing experience in a B2C environment.
• Strong analytical mindset with experience using Google Analytics and platform‑specific ad managers.
• Proven ability to manage significant paid‑media budgets and meet performance KPIs.
• Fluent in Finnish and English, both written and spoken.
• Structured, results‑oriented and comfortable working independently.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Google Analytics
• Platform‑specific ad management tools

What we offer

• International working environment with high impact on projects.
• Talent‑supportive team and ownership opportunities.
• €1,500 annual development budget for personal and professional growth.
• High trust and autonomy with unlimited vacation days plus a 30‑day allowance.
• Option to work temporarily from abroad via the WorkFlex platform.