Product Lead – Direct-to-Consumer (D2C)

About the role

Supercell is looking for a Product Lead to own and grow the direct‑to‑consumer (D2C) business of a single game. You will work side‑by‑side with the game team, shaping the store strategy, offers and player experience to drive long‑term revenue.

Key responsibilities

• Define and execute the game’s D2C growth strategy, setting targets and mapping concrete initiatives.
• Own the store offer roadmap, aligning releases with live‑ops cadence, seasonal moments and content updates.
• Partner with monetization, marketing, community and engineering to drive traffic, conversion and retention.
• Manage the live‑ops budget for D2C activations and run A/B tests to optimise performance.
• Provide clear requirements to the central Store team and ensure new features integrate seamlessly into the game.

Required profile

• Experience managing live‑game commercial operations such as monetisation, live‑ops or product management.
• Strong commercial and analytical mindset with a track record of owning revenue KPIs and running data‑driven experiments.
• Proven ability to influence and coordinate cross‑functional teams without direct authority.
• Understanding of mobile‑gaming communities and operational discipline to manage complex calendars.