Digital Marketing Development and Technology Lead

About the role

Wärtsilä’s Marketing and Communications division is seeking a Digital Marketing Development and Technology Lead to steer the strategic direction of wartsila.com. The role combines website strategy, search capability development and technology stack ownership to drive business growth, customer engagement and brand impact across traditional and generative search environments.

Key responsibilities

• Own and drive the strategic direction of the corporate website, ensuring alignment with business growth, customer engagement and brand objectives.
• Prioritise and develop website capabilities, translating business needs, user insights and market trends into a clear product roadmap.
• Define and execute the search strategy across SEO, GEO and AEO, improving digital visibility and performance on both classic and AI‑powered search platforms.
• Build a zero‑click understanding and action plan to enhance content visibility within search engine results and AI‑driven discovery experiences.
• Manage website reporting, analytics and performance monitoring to generate actionable insights and maximise business value.
• Lead Salesforce‑related website development and integration projects in close collaboration with relevant stakeholders.
• Own the technology stack, including vendor collaboration, governance and licence management, to ensure scalability and reliability.

Required profile

• Proven experience leading digital marketing technology initiatives within a global, multi‑disciplinary environment.
• Strong ability to collaborate with IT, marketing operations, business units and external partners.
• Track record of translating business objectives and user insights into actionable digital roadmaps.
• Understanding of sustainable business contexts, particularly in marine and energy sectors, is a plus.

Required skills

• SEO, GEO and AEO search optimisation.
• Salesforce integration and website development.
• Website analytics and performance reporting tools.
• Technology stack management, including vendor and licence governance.
• Experience with content visibility strategies for zero‑click and AI‑driven search.