Marketing Specialist – Consumer Experience

About the role

We are looking for a Marketing Specialist to join the Consumer Experience team at Fazer Bakery Finland. You will plan, produce and manage digital marketing activities and social media content for beloved Finnish bakery brands such as Reissumies and Puikula. The role combines hands‑on content creation with broader digital execution across websites, campaigns and influencer collaborations.

Key responsibilities

• Plan, produce and manage digital marketing campaigns and social media content for key bakery brands.
• Create visual and video assets, edit graphics and write copy for online channels.
• Maintain website and landing pages, support SEO and optimise digital channels.
• Execute email marketing, MyFazer communications and consumer‑focused activities.
• Develop digital activations, competitions and gamification initiatives.
• Monitor performance, analyse data and produce regular reports.

Required profile

• 1‑3+ years of experience in digital marketing or content creation.
• Strong understanding of social media platforms, formats and community building.
• Hands‑on skills in photography, video production, graphic design and copywriting.
• Analytical mindset with interest in digital performance and reporting.
• Fluent Finnish and excellent English communication skills.

What we offer

• Fixed‑term full‑time contract until May 2026 with a monthly salary of €3,350 – €4,100.
• Discounts on Fazer products and well‑being benefits such as ePassi.
• Opportunity to work with iconic Finnish bakery brands in a supportive, creative environment.