CRM Campaign Manager

About the role

As a CRM Campaign Manager you will own and continuously improve customer journeys for the Finnish market, using Salesforce Marketing Cloud to create engaging, multi‑channel communications. Your work will directly influence customer engagement, retention, and overall experience across email, SMS and other digital channels.

Key responsibilities

• Design, implement and optimise end‑to‑end customer journeys in Salesforce Marketing Cloud.
• Create and localise high‑quality Finnish‑language content for email, SMS and other channels.
• Act as the primary Finnish copywriter, ensuring clear and compelling messaging.
• Leverage AI tools to enhance content creation and journey performance.
• Analyse data, track KPIs and run A/B tests to improve engagement and business outcomes.
• Collaborate with Nordic and local stakeholders to align priorities and maintain a consistent customer experience.
• Use segmentation and platform capabilities to enable personalisation and effective targeting.
• Contribute to agile ways of working, sharing insights and best practices.

Required profile

• Fluency in written and spoken Finnish with strong copywriting ability.
• Minimum 3 years of experience in CRM, digital marketing or customer‑journey management.
• Hands‑on experience with Salesforce Marketing Cloud or a comparable CRM platform.
• Strong analytical mindset with experience in data‑driven optimisation, segmentation and performance tracking.
• Good understanding of GDPR and local marketing regulations.

Required skills

• Salesforce Marketing Cloud
• HTML/CSS for email design
• Data analysis and reporting
• Customer segmentation
• A/B testing
• GDPR compliance knowledge