Content Manager – Finnish Market

About the role

Lyko is looking for a Content Manager to lead the social media strategy for the Finnish market. You will own the content calendar, drive user‑generated content and influencer collaborations, and nurture the Lyko Community of beauty enthusiasts across the Nordics.

Key responsibilities

• Manage external agency partners that produce organic, UGC and influencer content for campaigns and always‑on activities.
• Brief, coordinate and follow up to ensure content is delivered on schedule.
• Set content direction and priorities, deciding what gets created, promoted or postponed.
• Select influencer partners based on brand fit, values, relevance and measurable impact.
• Make operational decisions without waiting for sign‑off, keeping momentum high.

Required profile

• Social‑first, relationship‑driven, commercially minded and trend‑aware professional.
• Proven track record managing a business social media account (TikTok, Instagram, etc.).
• Comfortable appearing on camera when needed.
• Experience working with external agencies to plan, brief and deliver content.
• Proactive, self‑led and able to juggle multiple stakeholders.

Required skills

• Premiere Pro
• CapCut
• Photoshop, Illustrator, Canva or Figma
• Meta Business Suite
• TikTok For Business
• Kolsquare or Iconosquare (plus)