Insight Manager

About the role

dentsu Finland is looking for an Insight Manager in Helsinki who combines strong analytical skills with curiosity, communication skills and a genuine interest in helping brands make better decisions. You will work on research projects that shape the strategy, marketing and R&D of some of the most iconic brands in Finland and the Nordics, and you will collaborate directly with clients.

Key responsibilities

• Lead research projects from planning and scoping through analysis and presentation of findings to clients
• Run target audience analyses, customer segmentations and CEP studies, and other strategic research initiatives
• Independently conduct quantitative data analysis using SPSS and turn complex data into actionable insights and recommendations
• Translate research findings into compelling stories and presentations for clients
• Contribute to developing dentsu's Insight offering by exploring research methodologies, approaches and tools

Required profile

• Minimum 3 years of relevant experience in market research, consumer insights or a similar field
• Master's degree or equivalent in a relevant field
• Fluency in Finnish and English
• Experience working directly with clients and building trusted professional relationships

Required skills

• Strong hands-on experience with SPSS for quantitative research and statistical analysis
• Quantitative methods such as factor analysis/PCA, cluster analysis and regression analysis
• Ability to turn complex data into clear, visually engaging presentations
• Good understanding of marketing, consumer behaviour and brand-growth metrics and frameworks

What we offer

• Hybrid and flexible working arrangements
• Benefits including sports, culture, lunch and wellbeing, plus mental health support
• An international network with development opportunities and a portfolio of Finland's largest advertisers
• A workplace in the heart of Hakaniemi